Are you the only person responsible for B2B marketing in a deeply technical business? Or are you a startup without a dedicated marketing person yet?
Would you like some help?
How about a free ebook?
Kick Start Your B2B Marketing
Not sure how to get started with B2B marketing? Transitioning from B2C? Have a complex technical product or service to sell? Then I have you covered!
In my free ebook, B2B Marketing for One, I share all my knowledge from helping small and medium size businesses get their marketing programs off the ground.
Regardless of whether you are new to B2B marketing and working alone in an organization, or are part of a startup and don't have the budget for a dedicated marketing person, this ebook is for you.
The B2B Marketing for One ebook is a work in progress. I'm making it available for free to help develop the content and ensure it reaches as many people as possible. If you'd like to see if it will meet your needs, get in touch for access to a free copy.
Marketing simply isn't possible on your own. Today, with the vast range of digital options and channels available, you'll need help with all the elements. In short, you'll need a team of freelancers that you can call on to create the materials required for the campaigns you've determined work for you.
However, before you can leverage the skills of your freelancers, they'll need to understand what you do, how you talk, and who your customers are. Of course, you can tell them, but it's easy to get lost in the technical details, details your freelancers won't understand.
To avoid this, the ebook provides tools and processes so that you have clear statements about what you do, who buys it, and why. It covers:
* The difference between B2B and B2C marketing
* How B2B sales works
* Creating Mission, Vision, and Positioning Statements
* Building an Elevator Pitch
* Determining your tone of voice for written and visual material
* Building a freelance team
* Structuring your website
* Creating a marketing strategy
* Determining the right content for channels that meet your needs
If this sounds interesting and you'd like to provide feedback on the ebook, get in touch for a copy below.
Free Ebook Contents
Send me a free copy of B2BM4ONE
Drop me a line and I'll send you a copy of B2B Marketing for One by email.